Cohn & Wolfe Expands in Latin America

Cohn & Wolfe the global communications agency to which we are affiliated has acquired a majority stake in Grupo Máquina, one of the largest and most successful agencies in Brazil.

The new entity – Máquina Cohn & Wolfe – employs 240 talented PR practitioners in Rio de Janeiro, São Paolo and Brasília. At launch, Máquina Cohn & Wolfe boasts expertise across all practice areas, as well as an impressive client roster that includes Ambev, Carrefour, Credit Suisse, Kraft Heinz and Xerox, to name a few.

Brazil is a critical market for Cohn & Wolfe clients, and thus Máquina is the perfect partner in the country. Named the Best PR Agency in Brazil four times by the prestigious Comunique-se awards, Máquina has a stellar reputation for its prowess in digital and integrated communications, as well as its specialty divisions that deliver video content, branding, advertising and package design services. 

Posted on January 20, 2016 .

PocketBook e-readers for an open air city library

For the first time in “читАлнЯта” – the latest info centre and open air city library placed in Sofia City Garden – the visitors have the opportunity to read e-books on PocketBook e-readers. This happened thanks to partnership between our client PocketBook and the Reading Places in the City Association.
E-readers meet people with literature and books in modern and convenient way. Using E-readers promotes responsibility towards nature and environment.

Posted on July 20, 2015 .

PR Prize for PR Point

The Bulgarian Public Relations Society nominated “Luxoft openes R&D centre in Bulgaria” in the category Corporate PR Campaign of the Annual PR Prize Copmetition. The campaign implemented by PR Point Agency and the internal marketing team of Luxoft won the appreciation of the jury with the applied systematic and proactive corporate communications. 

At the time of its opening in February 2014 the company was unknown in the country, besides some rare news publications about its global operations in the specialized IT magazines. For the first year of its establishment Luxoft Bulgaria managed to become a well renowned company in the Bulgarian IT sector. Luxoft raised its brand awareness starting from scratch and built its image as a significant and responsible player in the IT industry contributing to the further development of the human resources in IT as well as to the improvement of the social environment in the country.

Posted on June 2, 2015 .

A Painting for a good cause

PR Point purchased a picture at a charity auction to support children with epilepsy. The event took place on May 21, 2015 in the office of our client  Luxoft Bulgaria.

The exhibition featured more than 100 paintings, icons, handmade scarves, painted glass bottles and other works created in the studio of art therapy for children and young people with epilepsy. The collected funds are in favour of the Association of Parents with Children with Epilepsy (APCE).

Posted on May 22, 2015 .