PR Prize for PR Point

The Bulgarian Public Relations Society nominated “Luxoft openes R&D centre in Bulgaria” in the category Corporate PR Campaign of the Annual PR Prize Copmetition. The campaign implemented by PR Point Agency and the internal marketing team of Luxoft won the appreciation of the jury with the applied systematic and proactive corporate communications. 

At the time of its opening in February 2014 the company was unknown in the country, besides some rare news publications about its global operations in the specialized IT magazines. For the first year of its establishment Luxoft Bulgaria managed to become a well renowned company in the Bulgarian IT sector. Luxoft raised its brand awareness starting from scratch and built its image as a significant and responsible player in the IT industry contributing to the further development of the human resources in IT as well as to the improvement of the social environment in the country.