Promoting the EU investments

PR Point has finished its work on a campaign promoting the EU investments in the country. The implementation was based on media opportunities for creation of a strong editorial content featuring stories about EU funded projects.

The implementation of the PR programme in Bulgaria ranks amongst the top results for all EU member states in terms of generated publications along with significant share of the target group who recall the promoted stories and an increase in individual perception of positive EU funding impacts.

The PR programme under #investEU campaign in Bulgaria was awarded with a medal of the Bulgarian Association of Public Relations Agencies (BAPRA) annual BAPRA Bright Awards in “Communications Campaign in the Public Sector” Category.