For the first time in “читАлнЯта” – the latest info centre and open air city library placed in Sofia City Garden – the visitors have the opportunity to read e-books on PocketBook e-readers. This happened thanks to partnership between our client PocketBook and the Reading Places in the City Association.
E-readers meet people with literature and books in modern and convenient way. Using E-readers promotes responsibility towards nature and environment.
PR Prize for PR Point
The Bulgarian Public Relations Society nominated “Luxoft openes R&D centre in Bulgaria” in the category Corporate PR Campaign of the Annual PR Prize Copmetition. The campaign implemented by PR Point Agency and the internal marketing team of Luxoft won the appreciation of the jury with the applied systematic and proactive corporate communications.
At the time of its opening in February 2014 the company was unknown in the country, besides some rare news publications about its global operations in the specialized IT magazines. For the first year of its establishment Luxoft Bulgaria managed to become a well renowned company in the Bulgarian IT sector. Luxoft raised its brand awareness starting from scratch and built its image as a significant and responsible player in the IT industry contributing to the further development of the human resources in IT as well as to the improvement of the social environment in the country.
A Painting for a good cause
PR Point purchased a painting at a charity auction to support children with epilepsy. The event took place on May 21, 2015 in the office of our client Luxoft Bulgaria.
The exhibition featured more than 100 paintings, icons, handmade scarves, painted glass bottles and other works created in the studio of art therapy for children and young people with epilepsy. The collected funds are in favour of the Association of Parents with Children with Epilepsy (APCE).
And the Special PocketBook Award goes to...
Mr. Galin Borodinov, CEO of PR Point, gave the Special PocketBook Award – PocketBook Mini – at the 6th annual competition “Agora Contest” held in Sofia on the 12 of March. The special prize was awarded to the National Cultural Center “Druzhba” – 1870” with Harmanli initiative Club “Reader class” for its efforts for modernization of the local library. Our client PocketBook becomes for the first time partner of “Agora Contest”. 35 applicants in 5 categories with initiatives of local community centers took part in the contest.